Blockblock tumblrtumblr appapp ads2/24/2023 ![]() ![]() A cursory look at Tumblr’s pinned posts tag shows many users opining the inability to get important news out to their readers via the posts, which “pinned” announcements to the top of a user’s dash. Though Tumblr gave no official reason for ending the experiment, which started in June of last year, it may have been anticipating the beginning of corporate sponsored posts.īut if anything, the reaction to sponsored posts from users seems to be even more overwhelmingly negative than the reaction to pinned and highlighted posts. Tumblr’s move to introduce corporate sponsored posts, exclusive to its new mobile app, comes just a few months after sunsetting their previous paid-post features, the “highlighted” post and the “pinned” post, which allowed users to pay $3 or $5 to spotlight a post on the dash. It’s a difficult thing to find something all of Tumblr can agree on, but a month into Tumblr’s implementation of its mobile-only “sponsored posts” feature, the consensus from Tumblr users is clear: They hate having corporate ads disguised as regular Tumblr posts show up on their mobile apps.Īnd they especially hate having their dashboards pay court to Home Depot’s ugly orange cat. There’s just one problem with that hypothesis: Tumblr users hate Tumblr’s native ads. A blog post by noted media analyst John Battelle floated the idea that it’s all about Tumblr’s native advertising system, something Yahoo is just beginning to explore. ![]() Now that Yahoo has purchased Tumblr, a good deal of speculation has gone into the question of, you know, what the hell Yahoo is going to do with it. ![]()
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